Publikationen

This chapter presents the findings of the European “LSP Teacher Training Summer School” project (TRAILs) which aims to develop an innovative LSP teacher training curriculum based on identified gaps between existing and required LSP teacher training. The paper introduces a methodological approach to collect relevant information on such programmes and provides an overview of existing training programmes in the European Higher Education Area (EHEA). By synthesising the research activities carried out, the data presented relate to entry requirements, teaching and learning methods, use of information and communications technology (ICT), and credit points granted in the framework of the European Credit Transfer System (ECTS). The results of the survey have shown that in some countries higher education institutions do not offer any LSP teacher training programmes and, where such programmes are provided, their number varies considerably. The programmes differ in terms of teaching format as well as the teaching and learning methods used. On the other hand, it seems that ICT tools are commonly used by both LSP teacher trainers and students.

Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.

Der Anteil von Unternehmensgründungen von Frauen im Gesundheitssektor ist in Relation zu anderen Branchen mit ca. 48 % relativ hoch. Es darf vermutet werden, dass ein Grund hierfür in dem ohnehin hohen Beschäftigungsanteil von Frauen in diesem Sektor liegt, welcher 87 % beträgt. Es darf jedoch auch angenommen werden, dass die Entscheidung für eine Gründung darin bestehen könnte, eine persönliche Verbesserung der Erwerbsarbeit zu erlangen. Diese Annahme führt zu der Frage, ob unternehmerisch selbstständige Frauen im Gesundheitssektor zufriedener mit ihrer Arbeits- und Lebenssituation sind als angestellt erwerbstätige Frauen. Auch interessiert die Frage vor dem Hintergrund eines Geschlechtervergleichs. Es wurden diesbezüglich Daten zu Arbeitszeit, Arbeitsform und Einkommen erhoben und deren Effekte auf Job- und Lebenszufriedenheit analysiert sowie abschließend diskutiert.

This chapter considers societal gender mechanisms in an effort to shed light on the antecedents of women’s entrepreneurial self-efficacy (ESE). While numerous studies have repeatedly assessed the relevance of ESE for developing entrepreneurial intentions, making clear that women tend to express significantly lower levels of ESE, there are hardly any contributions dealing with the antecedents of ESE. Social mechanisms resulting from national cultural attitudes appear significant when it comes to this topic. By integrating gender as a category into this investigation, a major focus lies upon the analysis of societal processes of doing gender and its effect on the construction of women’s ESE. A better understanding of this construction process is an important step towards a more gender-sensitive entrepreneurial ecosystem that supports women. The following investigation of German and Danish women entrepreneurs showed that despite a higher rate of gender egalitarianism in their country, Danish women face obstacles similar to those found in Germany on their path towards becoming self-employed. In addition, founding their own business appears to be the result of an overall emancipatory process. The relation between societal processes and the construction of ESE is presented in the model of entrepreneurial self-efficacy in patriarchal structures.

Difficulty in TETRIS is adjusted by adapting the speed with which blocks fall. In this contribution, we describe results of an exploratory study in which we investigated relationships between players performance and their subjective assessment of difficulty and fun. We tested five different algorithms that, instead of adjusting game speed, adjust difficulty by choosing blocks based on the current game state. With our results, we establish pile height and bumpiness as parameters that indicate the performance of a player during a live game, discuss the inherent difficulty of different block choosing algorithms and show how the relationship between fun and perceived difficulty varies for distinct player groups. With regard to adapting difficulty, we argue that one can still teach an old dog such a TETRIS a lot of new tricks.

Immer mehr Produkte, die immer umfangreichere Funktionen anbieten und damit einen großen Dokumentationsaufwand erzeugen, werden im Zuge der Globalisierung weltweit vermarket. Dabei ist es nicht nur der gute Ton, der die Unternehmen antreibt, den Verbrauchern die technische Dokumentation in den entsprechenden Landessprachen zur Verfügung zu stellen. Für viele Produkte wird vom Gesetzgeber rechtssichere Dokumentation verlangt. Doch wie und von wem wird heute mehrsprachige technische Dokumentation erstellt? Und welche Rolle spielt regulierte Sprache1 für die Erstellungs- und Übersetzungsprozesse in der Fachkommunikation? Dieser Artikel erläutert, warum und inwiefern der Einsatz von regulierter Sprache in der mehrsprachigen Fachkommunikation noch ein Thema ist bzw. auch in Zukunft sein wird. Dabei werden zunächst die Textproduzenten ins Visier genommen, bevor die Bedeutung von technischer Dokumentation betrachtet wird, um dann in den Übersetzungsprozess zu schauen. Abschließend werden die Informationen für ein Fazit und Ausblick betrachtet und aufgearbeitet.