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2022

Service Learning as an Approach to Teaching Small Business Management

Behrends, T. ., & Binder, L. . (2022). Service Learning as an Approach to Teaching Small Business Management. In International Case Studies in Service Learning (Bd. 47, S. 99–115). Emerald Publishing Limited. http://doi.org/10.1108/S2055-364120220000047007

Abstract

Small- and medium-sized enterprises (SMEs) are a central backbone of (most) national economies. Research shows, that due to their smaller size, SMEs not only have comparatively less formalized, less complex, and less specialized organizational structures, but a somewhat different social character as well. It is in particular the interplay of these structural and cultural peculiarities of SMEs that is difficult to impart perceptibly in regular university courses on Small Business Management. From a managerial science perspective, the structural as well as social characteristics of small non-profit organizations are quite similar to the above-mentioned features of SMEs. Both types of organizations usually function in a less bureaucratic and more personal way, while also being a bit more chaotic sometimes. In addition, both are often facing the challenges of severe resource scarcity as well as a lack of management competencies. In view of these fundamental similarities between SMEs and small non-profit organizations, the practical seminar Service Learning Project was designed to provide management students at Europa-Universität Flensburg with the opportunity of experiencing typical small business work realities. Here, student teams support local non-profit organizations in meeting typical management challenges ranging from the conception and implementation of fundraising or image campaigns to internal consultancy projects. In this way, the seminar offers the possibility to deal with real-world practical management issues while concurrently strengthening students’ civic societal awareness, fostering empathy, and overcoming the oftentimes overly pronounced distance between science and life-world practice.
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Jackstädt-Zentrum Flensburg (JZF)

Profilbereich

Start-up- und KMU-Management

Forschungsfeld

Fachkräfte und Vernetzung

Fachbereich

Fachbereich 4: Wirtschaft
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2022

Book Chapter

Thomas Behrends

Larissa Binder

2020

Much Ado About Little: A Critical Review of the Employer Branding Concept

Behrends, T. ., Baur, M. ., & Zierke, L. . (2020). Much Ado About Little: A Critical Review of the Employer Branding Concept. In (S. 1–30). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. http://doi.org/10.5771/0935-9915-2020-1-1

Abstract

Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.
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Jackstädt-Zentrum Flensburg (JZF)
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2020

Book Chapter

Thomas Behrends

Maren Baur

Larissa Zierke

2018

Innovationsförderliche Organisationskulturen : über die kulturellen Ursprünge organisationaler Innovativität

Behrends, T. . (2018). Innovationsförderliche Organisationskulturen : über die kulturellen Ursprünge organisationaler Innovativität. Flensburg : Dr. Werner Jackstädt-Zentrum für Unternehmertum und Mittelstand. http://doi.org/hdl:10419/187424 [Handle]
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2018

Miscellaneous

Thomas Behrends

Innovation

Unternehmenskultur

Corporate culture

Erfolgsfaktor

Success factor
Innovationsförderliche Organisationskulturen - über die kulturellen Ursprünge organisationaler Innovativität

Behrends, T. . (2018). Innovationsförderliche Organisationskulturen - über die kulturellen Ursprünge organisationaler Innovativität. Zukunftsfähige Entwicklung und generative Organisationskulturen : wie wir Systeme anders wahrnehmen und Veränderung gestalten können. München: oekom.
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2018

Miscellaneous

Thomas Behrends

Unternehmenskultur

Corporate culture

Organisatorischer Wandel

Organizational change

Innovation

2017

Strukturentwicklung als Führungsaufgabe in KMU - Die betriebsgrößenbedingte Entwicklung organisationaler Führungsfähigkeiten

Behrends, T. ., & Martin, A. . (2017). Strukturentwicklung als Führungsaufgabe in KMU - Die betriebsgrößenbedingte Entwicklung organisationaler Führungsfähigkeiten. Controlling für kleine und mittlere Unternehmen. Berlin: De Gruyter Oldenbourg. http://doi.org/10.1515/9783110517163-012 [DOI]
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2017

Miscellaneous

Thomas Behrends

Alexander Martin

KMU

SME

Unternehmensorganisation

Business organization

Management
Organisationskultur

Behrends, T. ., & Martin, A. . (2017). Organisationskultur. Organizational Behaviour - Verhalten in Organisationen. Stuttgart: Verlag W. Kohlhammer.
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2017

Miscellaneous

Thomas Behrends

Alexander Martin

Unternehmenskultur

Corporate culture

Organisationsforschung

Organizational research

Arbeitsbeziehungen

Employment relations

Erfolgsfaktor

Success factor

Wissenschaftstheorie

Philosophy of science

Publikationen

2022

Service Learning as an Approach to Teaching Small Business Management

Abstract

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2020

Much Ado About Little: A Critical Review of the Employer Branding Concept

Abstract

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2018

Innovationsförderliche Organisationskulturen : über die kulturellen Ursprünge organisationaler Innovativität

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Innovationsförderliche Organisationskulturen - über die kulturellen Ursprünge organisationaler Innovativität

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2017

Strukturentwicklung als Führungsaufgabe in KMU - Die betriebsgrößenbedingte Entwicklung organisationaler Führungsfähigkeiten

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Organisationskultur

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