Ebbers, I. . (2021). Entrepreneurship Education als Beitrag zur Weiterung der Horizonte.
Abstract
[... Der Beitrag] verfolgt die Frage, wie eine Entrepreneurship Education, verstanden als Erziehung zum unternehmerisches Denken und Handeln, im Rahmen allgemein-bildender Beschulung und mit dem Ziel einer allgemeinbildenden Wirksamkeit so angelegt werden kann, dass sie einen Beitrag zur Horizontweitung der Lernenden leisten kann. Um diese Frage beantworten zu können, soll im weiteren Verlauf der Bildungsbegriff nach Klafki genutzt werden. Er bezieht sich hier im Wesentlichen auf vier Aufgaben der Bildung, welche im Folgenden vor dem Hintergrund der hier gemeinten Entrepreneurship Education genauer betrachtet werden sollen. (DIPF/Orig.).
Reimer, T. ., Heidenreich, M. ., & Herbert, O. . (2021). Spielwiese und Impulsgeber zugleich : wie Corporate Influencer die Organisation verändern. Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management. Düsseldorf: Solutions by Handelsblatt Media Group GmbH.
Behrends, T. ., Baur, M. ., & Zierke, L. . (2020). Much Ado About Little: A Critical Review of the Employer Branding Concept. In (S. 1–30). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. http://doi.org/10.5771/0935-9915-2020-1-1
Abstract
Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.
Reimer, T. ., Osann, I. ., & Godat, F. . (2020). Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele. (S. . Mix, Hrsg.). München : Hanser.
Behrends, T. ., Baur, M. ., & Zierke, L. . (2020). Much Ado About Little: A Critical Review of the Employer Branding Concept. In (S. 1–30). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. http://doi.org/10.5771/0935-9915-2020-1-1
Abstract
Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.
Reimer, T. ., Osann, I. ., & Godat, F. . (2020). Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele. (S. . Mix, Hrsg.). München : Hanser.