%0 Journal Article %K Entrepreneurship %K Start-up %K Substantive vs symbolic greening %K Greenwashing %K Brownwashing %K Age %B Journal of Cleaner Production %D 2021 %P 128403 %R https://doi.org/10.1016/j.jclepro.2021.128403 %T Does it pay for new firms to be green? An empirical analysis of when and how different greening strategies affect the performance of new firms %U https://www.sciencedirect.com/science/article/pii/S0959652621026160 %V 317