Publikationen

The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC performance and value creation. Hence, resulting impacts have to be measured and compared under consideration of dynamics and uncertainties. In the conceptual part of this paper, dynamics and uncertainties of SC configuration are integrated into a conceptual framework for value-based supply chain management. In the model-based part of this paper, this framework is linked to a discrete-event simulation model. The performance outcomes and value impacts of SC configuration options are empirically assessed in a case study of a fast-moving consumer goods manufacturer. The shortfalls of cost-focused decision-making without consideration of capital-related factors and non-financial aspects are illustrated.

Based on a case study from the Fast Moving Consumer Goods (FMCG) industry, the paper analyzes and illustrates the simulation-based evaluation of tactical supply chain design (TSCD) scenarios for new product introduction (NPI). The task of TSCD for NPI is to establish product-specific supply chains that cost-efficiently ensure on time and in full availability of new high quality products over the whole product life cycles (PLC). The problem complexity is driven by cross-regional network aspects and inter-disciplinary factors as well as by dynamics and uncertainty in short PLCs. Keywords: Fast Moving Consumer Goods, New Product Introduction, Tactical Supply Chain Design