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Simulation-based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction

Abstract

Based on a case study from the Fast Moving Consumer Goods (FMCG) industry, the paper analyzes and illustrates the simulation-based evaluation of tactical supply chain design (TSCD) scenarios for new product introduction (NPI). The task of TSCD for NPI is to establish product-specific supply chains that cost-efficiently ensure on time and in full availability of new high quality products over the whole product life cycles (PLC). The problem complexity is driven by cross-regional network aspects and inter-disciplinary factors as well as by dynamics and uncertainty in short PLCs. Keywords: Fast Moving Consumer Goods, New Product Introduction, Tactical Supply Chain Design

Zitieren

1.
Schilling R, Brandenburg M, Kuhn H. Simulation-based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction. 2010. http://edoc.ku-eichstaett.de/5102/.
Schilling, R. ., Brandenburg, M. ., & Kuhn, H. . (2010). Simulation-based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction. Porto, Portugal. Abgerufen von http://edoc.ku-eichstaett.de/5102/
Schilling, Robert, Marcus Brandenburg, und Heinrich Kuhn. 2010. „Simulation-Based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction“. Porto, Portugal. http://edoc.ku-eichstaett.de/5102/.
Schilling, Robert, Marcus Brandenburg, und Heinrich Kuhn. „Simulation-Based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction“. 2010.
Schilling, Robert, u. a. Simulation-Based Evaluation of Tactical Supply Chain Design Scenarios for New Product Introduction. 2010, http://edoc.ku-eichstaett.de/5102/.

Details

  • Place Published

    Porto, Portugal
  • ISBN Number

    978-972-99847-3-0
  • URL

    http://edoc.ku-eichstaett.de/5102/