Publikationen

Entrepreneurship Education als Beitrag zur Weiterung der Horizonte

Ebbers, I. . (2021). Entrepreneurship Education als Beitrag zur Weiterung der Horizonte.

Abstract

[... Der Beitrag] verfolgt die Frage, wie eine Entrepreneurship Education, verstanden als Erziehung zum unternehmerisches Denken und Handeln, im Rahmen allgemein-bildender Beschulung und mit dem Ziel einer allgemeinbildenden Wirksamkeit so angelegt werden kann, dass sie einen Beitrag zur Horizontweitung der Lernenden leisten kann. Um diese Frage beantworten zu können, soll im weiteren Verlauf der Bildungsbegriff nach Klafki genutzt werden. Er bezieht sich hier im Wesentlichen auf vier Aufgaben der Bildung, welche im Folgenden vor dem Hintergrund der hier gemeinten Entrepreneurship Education genauer betrachtet werden sollen. (DIPF/Orig.).
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  Jackstädt Centre Flensburg (JZF)
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Does it pay for new firms to be green? An empirical analysis of when and how different greening strategies affect the performance of new firms

Neumann, T. . (2021). Does it pay for new firms to be green? An empirical analysis of when and how different greening strategies affect the performance of new firms. Journal of Cleaner Production, 317, 128403. https://doi.org/https://doi.org/10.1016/j.jclepro.2021.128403

Abstract

Despite the significant attention devoted to the impact of corporate greening strategies on firm performance, research has so far focused on established firms, leaving the situation in new firms unclear. In this study, it is hypothesised that the impact of greening strategies on the performance of new firms depends on the type of strategy, and that the firm s age positively moderates this impact. Using a cross-sectoral dataset of 11,039 new firms from 36 countries, binary and ordinal logistic regressions were estimated for different start-up phases. The results indicate that new firms benefit from substantive greening strategies but, contrary to expectations, not from symbolic greening strategies. The performance of new firms in their later start-up phases was even found to be harmed if they adopt symbolic strategies but do not reinforce them with substantive actions (green-washing). No impact, or only a weakly positive impact was found for firms adopting both substantive and symbolic greening strategies (green-highlighting) or only substantive ones (brown-washing). Furthermore, the interaction analyses did not reveal any moderating effects of firm age, but additional investigation shows that the impacts of greening strategies do differ between age groups. Finally, robustness tests reveal that the relationship between substantive greening strategies and the performance of new firms is not linear but decreases with increasing environmental efforts.
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  StartUP SH
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  Jackstädt Centre Flensburg (JZF)
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  Faculty 4: School of Business
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People Analytics braucht Controlling

Reimer, T. ., & Kreuscher, S. . (2020). People Analytics braucht Controlling. Berlin: Springer. https://doi.org/10.1007/s12176-020-0340-y [DOI]
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Much Ado About Little: A Critical Review of the Employer Branding Concept

Behrends, T. ., Baur, M. ., & Zierke, L. . (2020). Much Ado About Little: A Critical Review of the Employer Branding Concept. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. https://doi.org/10.5771/0935-9915-2020-1-1

Abstract

Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.
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Genderbezogene Erschließungsprozesse in der Ökonomischen Bildung : zum Forschenden Lernen als Metamethode

Beckmann, A.-K. ., & Firma>, R. H.<. (2020). Genderbezogene Erschließungsprozesse in der Ökonomischen Bildung : zum Forschenden Lernen als Metamethode (I. . Ebbers, Ed.). 2020: Augsburg : Rainer Hampp Verlag. https://doi.org/10.978.395710/3680 [DOI]
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Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele

Reimer, T. ., Osann, I. ., & Godat, F. . (2020). Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele (S. . Mix, Ed.). München : Hanser.
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People Analytics braucht Controlling

Reimer, T. ., & Kreuscher, S. . (2020). People Analytics braucht Controlling. Berlin: Springer. https://doi.org/10.1007/s12176-020-0340-y [DOI]
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- DOI Verweis
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Much Ado About Little: A Critical Review of the Employer Branding Concept

Behrends, T. ., Baur, M. ., & Zierke, L. . (2020). Much Ado About Little: A Critical Review of the Employer Branding Concept. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. https://doi.org/10.5771/0935-9915-2020-1-1

Abstract

Within the past ten to fifteen years the concept of Employer Branding (EB) has established itself as a widely known and highly regarded concept especially among Human Resource Management practitioners. In many organizations the development, implementation and communication of a distinctive and unique employer brand is meanwhile considered an important building block for gaining a competitive advantage in the so called “war for talent”. The paper at hand aims at critically exploring the conceptual foundations of employer branding by reviewing an extensive body of EB-literature consisting of standard references, scientific journal articles, textbooks as well as practitioner-oriented literature. This review reveals several general weaknesses, discrepancies and “blind spots” which cannot simply be attributed to some few single publications but rather call for a skeptical look upon the whole concept of employer branding itself. In conclusion the authors assert that the employer branding concept widely lacks innovative novelty as well as content-related persuasiveness. It should therefore be regarded as neither more nor less than a contemporary remake of what is and has for quite some time been well known as “Internal Marketing” or “HR Marketing”.
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- DOI Verweis
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  Jackstädt Centre Flensburg (JZF)
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Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele

Reimer, T. ., Osann, I. ., & Godat, F. . (2020). Service Learning : Persönlichkeitsentwicklung durch gesellschaftliches Engagement : Projekte agil zum Ziel führen – Phasen, Methoden, Beispiele (S. . Mix, Ed.). München : Hanser.
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Genderbezogene Erschließungsprozesse in der Ökonomischen Bildung : zum Forschenden Lernen als Metamethode

Beckmann, A.-K. ., & Firma>, R. H.<. (2020). Genderbezogene Erschließungsprozesse in der Ökonomischen Bildung : zum Forschenden Lernen als Metamethode (I. . Ebbers, Ed.). 2020: Augsburg : Rainer Hampp Verlag. https://doi.org/10.978.395710/3680 [DOI]
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