Business Administration / Marketing
You‘re a student with us or want to know more?
If social media are not just a place to chit chat and pose for pictures for you but a business tool. If you are interested in people and in the society you live in. If you know trends three years before everyone else and if you want to have an active influence on societal change, this is your major.
What is it about?
Marketing is more than just advertising: To sell something to someone, you need to be truly interested in people and in societal developments. You also need to be interested in analyses. – What is the competition up to? What do the customers want? And another thing that matters is intercultural competence; strategies need to be developed for international and national markets: There are as many examples for very unlucky choices for product names and advertising as there is water in our beautiful Flensburg Firth.
And once a campaign has been launched and a product released to market, there are more tasks awaiting: Success has to be monitored and the campaign adjusted and optimised if necessary.
If you are creative and if you enjoy thinking analytically – and out of the box and from more perspectives; then maybe you have a talent for marketing. You prefer projects over routine? Maybe you’re full of ideas for advertising campaigns waiting to go viral. In this major we’ll show you how to turn them into reality and how not to lose sight of business administration matters at the same time.
What will I learn? – Course content and structure
In the first three semesters of your studies you will build the solid foundation for your future career. Mathematics and statistics will be part of your studies as well as investment and finance, the digital economy and marketing. We will also bring your academic writing and research skills up to speed and help you to get your English language skills to the level you’ll need for your career. That’s what we created the “English and Methods” block for. In the fourth and fifth semester of your studies you then choose your major, Marketing for example.
Your major modules provide you with thorough technical knowledge on the topic of your choice, you will learn about the various aspects of marketing. This includes marketing management and case studies, competition law and international marketing. You will take modules on marketing control and conception and tools of marketing including an international perspective.
In addition to your major modules you can choose from a broad range of supplementary modules. These vary from semester to semester. In your future career your subject-specific knowledge will only be one important aspect of many – your ability to work in a team will also matter as will your ability to think in and work along processes and your intercultural competence. We will make sure you are qualified to succeed in all of these areas. We don’t think you can learn everything you need to know from books only. We believe in letting our students apply their knowledge.
“I have the best job in the world. And marketing is probably the most dynamic area of business administration.” Prof. Dr. Alexander Deseniss
Whether it’s a major or a supplementary module, one thing applies to all of them: As a university of applied sciences we think theory and practice go hand in hand. You will be taught by people who have a track record of experience in business and industry as well as passion for their subject. For additional expertise we’ll spice your curriculum up with external lecturers or workshops or you simply go and pay the real world a visit as part of a field trip.
And maybe you’ll make your first valuable contacts here, because in the sixth and last semester of your studies, you will get a taste of the real world: You will complete a three-month internship in a company of your choice and apply what you have learned in your studies so far. Maybe your internship will even provide you with a topic for your bachelor’s thesis which you will write in the following eight weeks. Once you have completed this, you will finish your studies as a Bachelor of Arts (B.A.), and the knowledge that you’ll never be finished learning – especially in marketing. You are perfectly equipped for the challenge of learning and staying curious for the rest of your life and to continiously improve your expertise.
Degree programme leaflets
- Betriebswirtschaft / Schwerpunkt Marketing
- Betriebswirtschaft / Schwerpunkt Marketing (ab WiSe 2019/20)
What can I do with it? – Career prospects
Your bachelor’s degree is a great qualification on the job market. It also gives you the choice of studying on for a master’s degree. If you choose the latter – as do about a third of our graduates that we surveyed – the master’s degree programme in Business Management or that in Intermedia and Marketing here at FUAS might interest you.
If you’ve had enough of studying for now, your career prospects are bright: 45% of the alumni we asked had signed a job contract within one month after their graduation.
Your degree with a major in Marketing can be a door opener for a career in a number of industries as diverse as your subject of choice. You will find jobs in companies of all sizes, in our region and internationally. You’ll be qualified to work in jobs in product and marketing management, advertising and communication or distribution and key account management as well as in market research and marketing control.
Our graduates work in advertising agencies, they work as marketing assistants and coordinators. They manage projects and are team lead advertising. They are in charge of marketing and sales and conduct market research. They work on management level and are trainees on their way to becoming managers.
This variety is also reflected in the range of industries our graduates work in: From trade to the hotel industry and media, from the banking sector to machine and car manufacturers, from transport to IT and consulting. Their job descriptions include tasks such as carrying out analyses, writing reports, developing and presenting. They calculate, conceptualise and coordinate.
How do I apply?
If what you have rad so far matches your strengths, interests and your idea of what you would like to study and do - in short, if this sounds like the perfect degree programme for you, you should apply.
Depending on whether you have acquired your university entrance qualification in Germany or abroad, the application process varies. If you went to school outside Germany, please apply via uni-assist. If your university entrance qualification was issued by a German school, please apply via our Online Service Tool.