Mintel is a global platform for market research, consumer insights and trends. The data aer not only accessable for FUAS students for coursework, projects and theses, but also for teaching and research.
To kick things off and ensure as many of you as possible benefit from our subscription, Dan Takacs and Anna Knapp from Mintel will be visiting us on Tuesday, November 10. They’re coming all the way from London to Flensburg. We hope to see many of you there!
The Programme
- 10:30 a.m. to 11:30 a.m. | Room C028/029
Analyst Talk: “Fast vs. Slow Trends: Spotting Trends that Matter”
Dan Takacs, Associate Director of Macro Trends, uses data and real-world examples to show how trends emerge, which ones really matter, and how to capitalize on them. The presentation is open to everyone. - Starting at 1:30 p.m. | room C129
Database Training: “Getting the Most from Mintel”
Anna Knapp, Academic Account Manager, will provide practical tips on conducting research and introduce the AI-powered search tool Mintel Leap. The training is open to anyone interested.
The presentations will be held in English. However, Ms. Knapp also speaks German, so questions and discussions are welcome in German as well.
Access to Mintel
Access for HSFL members is provided through the Central University Library and the Shibboleth authentication service. More information is available here: Database Information System - Mintel Trends Global
